Why Everyone Should Shave Their Head At Least Once: Creative Freedom & Rocking the Bald Look

Bald is more than a look – it’s a declaration.

A declaration of confidence, non-conformity and reinvention. For me, shaving my head was more than a moment of reckless emotion, it was a re-brand. A personal one that was long overdue. Since then, I’ve decorated my skull with tattoos and rocked it all over Wales, and let me tell you, it draws attention. I still get the Sinead O’Connor comments every now and again, but hey, she’s a queen so I take it as a compliment.

Now hear me out, I truly believe that everyone (especially women) should shave their head at least once in their lifetime. As a non-binary person, it has single handedly made me feel not only comfortable in my identity, but that I truly belong – I am in many ways, a blank canvas ready for new paint.

We can all learn something from doing the big shave; especially when it comes to building our brands. Taking a leap that is so big, so risky, is often exactly what is needed in a brand – and it certainly doesn’t go unnoticed by the people seeing your content. Here’s a few of the things I learnt from shaving my head that I now apply to my creative strategy:

Bold is Almost Always Better 💥

When you think about your favourite brand moves from the past year, do you think about the corporate jargon, AI-riddled slop from corporate big wig companies, or do you think about those who are actually making money moves? The likes of SURREAL and SULT come to mind first, the ones who are trail blazing the consumer goods world so hard that they have entire cult fanbases behind them. You’re likely going to think of the brands with their fingers on the pulse to industry trends, who aren’t afraid to say what they think, and who tap into the unhinged nature of Gen-Z LinkedIn addicts. There’s a reason for that.

Bold sells, it gets clicks, and most importantly – it gets people talking. The companies that make that post saying ‘our marketing manager hates us, look at this picture of a puppy’ are more likely to get clicks and comments than the boring jargon that reads ‘buy now to upgrade your workflow blah blah blah blah’. Like a freshly shaved skull, the best brand moves are the ones that make noise and stain the whole room with colour.

Confidence Comes After the Leap 🕺

No one ever said the sentence: I’m the most confident I’ve ever been right now, but things still need a huge re-brand. No, the confidence comes after the risk is taken.

When I first took an electric razor to my head, I was sh***ing myself. Nothing could have prepared me for the intense rollercoaster of emotions I felt: everyone is going to look at me, I’m going to be a laughing stock, what if my head has been a weird shape this whole time and I never noticed?! But guess what – none of that happened. The confidence came flooding in, I wished I’d done it sooner, I felt more confident in my gender identity, in my skin and with myself in general. The fun thing is – the same thing happens with brand risks (when executed correctly). It’s terrifying at first, the thought of taking risks with your brand, but when it starts to pay off – you’ll never look back.

Stripping Back Reveals What Matters 💎

Chances are, whatever industry you’re building your brand in – it’s oversaturated. The likes of AI has only complicated the matter, with much of the content you see making little to no sense, or not telling you what you need to know. No, I don’t want to see ten minutes of unrelated introduction for a video about your app. No, I don’t want to go through five different sign up forms to read your latest ‘top 10 things I learnt while travelling’ post in Substack.

Sometimes, stripping back your content, your brand and your strategy to the bare bones is what is needed to create something truly magical. People love simple, effective and bold. That’s why the best logos are usually one shape and colour. People remember the things that work.

When I shaved my head, I immediately noticed the little things – the way the wind felt on my scalp, how shirts stuck to me like velcro, the way my hands felt as I touched it. When you strip your brand back to what matters, the core values, USPs, colours and non-negotiables, that’s when you start to drive your vision home. That’s when people scroll through social media, stop and say ‘I trust these guys.‘ THAT is what you want. Not overcomplicated bulls**t. Just straight forward, solid success.

So… Are you Grabbing the Razor? 🪒

So what am I saying, if I’m saying anything? Grab the razor. Take the risks. Build your brand with a vision that matters. Say the things no one else is saying. Stand out. Am I saying you should actually shave your head? I mean, go for it, if you fancy the thrill – but all in all, it’s your brand’s head that needs shaving.

Don’t get stuck in the pit of corporate jargon and the lure of easy ‘we’re not really saying anything of substance’ copy. Grab life by the razor and get your words out there – however noisy, loud, messy and chaotic they come. 

Sound like something you would love to do, but no idea where to start? DM me. I’m kind of good at this stuff. 📲